A decade since its launch in Rotterdam in 2007, Elephant Parade is returning to the Netherlands to celebrate its anniversary. This summer a brand new exhibition will house the colourful life-size baby elephants in Laren, the Netherlands, which will see Elephant Parade in collaboration with the Singer Laren Museum and Concert Hall.
Commencing on the 18th June 2017 and running until mid September, dozens of decorated Elephant Parade art statues will take over the streets of Laren for a special outdoor exhibition. In addition to a showcase of stand-out designs from Elephant Parade’s international artist community, 10 new artists and performers will create art pieces for the occasion.
After the exhibition, the 10 new elephant statues will be auctioned in the nearby theatre of Singer Laren. Funds will be donated to Elephant Family, a registered charity, dedicated to investing in the future of the Asian elephant.
Elephant Parade is committed to raise awareness and funds to support elephant conservation worldwide – and this homecoming event is one of a number of Elephant Parades scheduled for its landmark 10th anniversary year. Other Elephant Parades will also be launching this year in Sao Paulo Brazil and India.
Mike Spits, Elephant Parade Founder commented, “Elephant Parade is proud of its achievements for elephants in the past 10 years. We have helped raise millions to support front-line conservation projects and connected many millions of people worldwide with conservation issues through art. We are also delighted to have attracted the involvement of so many celebrities, top artists and public figures including Tommy Hilfiger, Claudia Schiffer, Sir Richard Branson, Bryan Adams, The King of Denmark, Paul Smith, Hardwell, Katy Perry, Diane Von Furstenberg, Jan des Bouvrie and Ans Markus.”
“Despite the many successes we have achieved with our partner sponsors and charities over the years, much still needs to be done to secure a bright future for pachyderms. Over 95% of elephant habitat has been lost and a 90% population decline, placing them as an endangered species. These magnificent animals are badly threatened by the constant loss of natural habitat, poaching for ivory and human-elephant conflict. Action and awareness is still needed.”
The individually decorated life-size baby elephants first debuted in Rotterdam Netherlands in 2007 – an event the city mayor called the “most photographed exhibition ever.” A decade later, over twenty exhibitions have taken place worldwide, visiting the UK, the USA, China, Italy, Germany, Singapore, Hong Hong, France, Luxemburg, Brazil. The return to the Netherlands crowns a decade of exhibitions and conservation campaigning.
Elephant Parade is the world’s largest open-air art exhibition of decorated elephant statues, and seeks to attract public awareness and support for Asian elephant conservation. Created by local and international artists, each elephant is a unique piece of art.